How to Sell Your Company to a Candidate
In the current job market it is vital that you give a good impression of your company to candidates at the interview stage.
Try to sell the benefits and features of your company during the first 30 minutes of the interview. Give a brief overview of what you do, what sort of culture you have, the growth potential, how your finances look, the perks and benefits, and anything else that a candidate is likely to find enticing.
If you assume that every candidate has multiple interviews you are probably right, so, you are selling to them as much as they are selling to you.
You need to cover your history but you also need to address this key question in the candidate’s mind: “What is in it for me?”
So plan ahead and think about how the candidate will progress during the first 12 months of the job:
• What projects would they be involved in?
• What technologies would they work with – anything new to learn that would be attractive?
• What people will they work with and what will they learn from them?
• What clients do you have?
• What job roles are available now and in the future?
• What training courses would you send them on and / or finance?
It needs to be completely obvious to the candidate what they are going to get out of accepting a job with you.