SalesForce has been dominant in the CRM space for over 15 years, and they also made the product work as a development environment. Consequently, there are a huge number of add-ons to the SalesForce platform that offer incredible functionality.
SalesForce offers clients a robust CRM solution with massive scalability.

The team at CODA software in Yorkshire realised that SalesForce was a winner and managed to create a cloud-based version of the accounting solution, and after a night of brainstorming, came up with the name FinancialForce… genius, I know.  (I wish they had called it codaforce, it sounds cooler.)

For about 15 years, they sold the FinancialForce solution very effectively, especially in the PS space with billing and expenses allocation to clients. However, in a post-COVID stroke of marketing madness, they changed the name to Certinia.

Certinia is FinancialForce; it is the same solution.

I have recruited for Certinia and FinancialForce people for about 20 years, and I have a good database of Consultants, Support people and Pre-Sales consultants. If you need to hire someone with FinancialForce or Certinia skills, please call me on 01923 859 262 or email jake@ambis.co.uk